Monday, April 8, 2013

Automotive Direct Mail: Automotive Direct Mail

Saturday, April 6, 2013

Hit ‘em where it hurts with an Automotive Direct Mail campaign

Want to reach out to new customers and tell them about the fabulous products you make, the wonderful services you have to offer, and the general all-round brilliance of your business? In the current climate, with many companies struggling for business, a bold approach is often the best.

This is no time to sit back you need to be thinking of the future by using a Direct Mail campaign. Consider Direct Mailing as your medium and reach out to a specific client base, use Direct Mail to sell your services and your products.
You won’t drum up new business sat waiting for new sales leads, be proactive with a Direct Mail solution. Tell new customers who you are, grab their attention, and let Direct Mail work wonders on your behalf.

Ways to use Automotive Direct Mail

Be imaginative with a Automotive Direct Mail campaign and there are many ways you can capture the imagination of your target audience. One of the most popular uses of Automotive Direct Mailing is to pop envelopes in the post that contain product magazines or your latest offers. Would customers take the time to open envelopes delivered as part of a Automotive Direct Mail campaign though? Is there a chance they could toss them straight them straight into the bin?

Why not send leaflets as part of the Automotive Direct Mail solution, or have flyers delivered instead. They’re high impact products that say it as it comes, they’ll get your message across to the masses. Then again, you might want to send Automotive Direct Mail in clear poly-wrap packages that protect their contents. Customers can clearly see what’s inside using this method and their appetite is firmly whetted.

Make them feel wanted

Reach out to a new customer base with Automotive Direct Mailing and you want to sell your services in the best possible light. Sure, you need to be forthright with the Automotive Direct Mail but you also need to make your customers feel wanted, there’s a greater chance they’ll buy something from you if they do.

In essence when your Automotive Direct Mail lands on their doorstep a customer should be given the impression they will benefit from your services, or their life will be enhanced somehow if they buy the products you sell.

Friday, April 5, 2013

Automotive Direct Mail | Direct Mail Automotive

Things you got to know about Automotive Direct Mail

Posted on April 4, 2013

It is sensibly true that people barely pay attention to the ads in newspapers, radio, magazines and television these days. Though different marketing techniques come and go, the only method which is preferred for all times is the direct mail marketing technique. And among the different types of direct mail,Automotive Direct Mail is the most commonly read and responsive type. It has been reported that about 73% of automotive buyers respond to Automotive Direct Mail. None of the other advertising means let you target the right customers like an Automotive Direct Mail campaign. Here in this method, you can target specific customers with a multiple variable data list by using their credit score, buying habits, and much more. Automotive Direct Mail is the only method of advertising that lets you target your customers directly the way you want. Any Automotive Dealership will find success by using Automotive Direct Mail marketing.

There are several advantages to using this type of marketing for the automotive business. One advantage among them is that the campaign can fit in with any kind of budget you have. Automotive Direct Mail is very effective to use and supports your business by providing you a cost effective method to bring in more clients. Most of the dealerships dealing with Automotive Direct Mail are offering price breaks with an increase in volume. Therefore, if you mail a saturation campaign you receive more pieces and you can save more per piece. Automotive Direct Mail, if used in a proper way with a well researched planand a precise execution; you can enjoy and see a much higher ROI. With this type of marketing, the list of customers is much more than just a way to reach the audience. Deciding on the content of the mail piece is as equally as important as finding and selecting the best mailing list for the over all campaign. You can decide whether the Automotive Direct Mail campaign is an envelope mailer, a self mailer, a key mailer, credit card mailer, 8-page mailer, postcard mailer or you may even diversify and do a combination of them.

Automotive direct mail campaigns can be simple as a 6′ x 9′ postcard or as complex as a multi-part letter. Another best advantage with Automotive Direct Mail is that it is flexible and it can support all of your marketing goals. Let it be a lead generation program for potential customers or a service reminder to existing customers, Automotive Direct Mail will produce results. This method can also be best used for new model announcements, lead generation campaigns, customer rewards/loyalty programs, inventory updates and service reminders. Most of the automotive dealerships using Automotive Direct Mail consider it as a dynamic and versatile marketing tool. If well researched and planned, then there would be no other marketing tool to be as effective as Automotive Direct Mail.

www.bigtimepromos.com

Thursday, April 4, 2013

Big Time Promos: Big Time Promos April Newsletter

Big Time Promos: Big Time Promos April Newsletter: Big Time Promos April Newsletter

Being Consistent with Automotive Marketing

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Being Consistent with Automotive Marketing

We've often discussed the importance of having a strong marketing plan in place. This is a way of getting your name and reputation out to the public and creating a draw for them to choose your dealership over the others. There are all kinds of "new" and "flashy" marketing strategies out there (Facebook deals, slick automotive direct mailers, etc.), but one successful marketing concept you should not ignore is consistency. Consistency in your marketing could make all the difference in the success of your marketing plan.

Defining Consistency

What this means is that you stick with your marketing strategy and give your customer base an opportunity to make it an effective one. If you continually change your strategy, you will confuse your customers which will make them less likely to buy from you. Consistency in your marketing strategy will save you time, money, and will build a connection for your customer base. They will be able to become familiar with the times of year that you offer certain sales, based on the automotive direct mailers you've sent and can plan their auto searches accordingly. This does not mean that you should stick with a marketing strategy that is clearly not working, but if you have selected your marketing tactics carefully, then keep them, tweaking slightly if you need to, but don't just start and stop on a whim.

Automotive Direct Mail Branding

Another important aspect to consistency in your marketing is making sure that your branding is consistent. The everyday consumer is a very visual person and visual inconsistencies are unappealing. In marketing, image is everything. When creating your automotive direct mailers, make sure there is an attention to detail when designing your marketing materials. These materials are the "face" of your dealership, so it's important that they look good and have flawless content. Materials should be designed from a consistent palate of colors. Your automotive direct mailers should have the same visual appeal as your website and your website should use the same color palate as your fliers. There should be no grammatical errors, and your terminology needs to be consistent. Remember that you are branding yourself, so the image you present is the first chance you get to make a stellar impression.

With consistency in your marketing plan and materials you will make a great impression and be able to build your brand to draw in potential customers!

What are YOU doing to keep consistency in your marketing?

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