Tuesday, December 3, 2013
Thursday, October 10, 2013
Thursday, September 26, 2013
Wednesday, May 29, 2013
The Mail Man
Automotive Direct Mail how it works
Direct mail used to be one of the most utilized forms of advertising only a couple of decades ago. However, with the internet becoming so well accepted and so many large companies shifting significant portions of their advertising budgets to it, this type of marketing has seen a decrease in its popularity.
That is of course unfortunate, because when direct mailers are designed properly and delivered to a targeted audience there are very few kinds of advertising that can drive sales or cash flow quicker. The problem most companies face when they consider using this type of advertising is that they do not possess the necessary in-house expertise to do it in a cost effective manner.
When a typical person takes the mail out of their mailbox they normally only quickly glace at each piece that they receive. In order for a direct mailer to be successful, you really have less than one second to grab the reader's attention and get them interested in what you are promoting.
If you are able to peak a person's interest, then you really only have a couple of seconds to get them to read the entire mailer so that they can understand the deal you are offering. If you are able to accomplish the first two steps in the process, the third and final one is to have the reader take an action that produces a sale.
The desired response could be visiting a retail outlet, making a telephone call, looking over a website, or filling out some kind of form. If all of that is starting to sound a little confusing and complex, that is the exact reason so many firms do not make money when they use direct mail as a form of marketing.
In order to effectively utilize this type of marketing it is essential that you work with an expert that has a great deal of experience and knows what works, and what doesn't. Below are a few examples of different types of direct mailers that have proven overtime to be ultra successful if they are planned and executed to perfection.
Pre-Approval Mailers - These types of mailers are usually associated with some kind of financing deal, which could be a mortgage to buy a home, a loan for a new or used car, or a credit card. Other than their most popular uses, they can also be utilized by home improvement companies for additions or specialty items like air-conditioners, as well as for all kinds of other promotional activities that "Assured Acceptance" will get a person to generate a response.
The key to being successful with pre-approved mailers is efficiently targeting your market. Some of the ways to accomplish that is by sending them out to individuals that have a desirable credit score, are close to paying off a loan, or is in a certain income bracket.
When you attempt to target a specific audience you will need to get their names and address from somewhere. Typically this is done by purchasing a list of some kind. Presently, there are many different organizations that sell these types of directories and just like about anything else in life, some are far more useful than others.
Selecting the correct company to purchase your lists from is often the difference between success and failure. This is certainly another area where a highly skilled direct mail specialist can be extremely helpful to a company that does not possess the internal capabilities to perform this function.
Bankruptcy Mailers - Believe this or not, these types of mailers have a very high response rate, which can be up to 2%. After all, if you are able to efficiently target this group these people have nothing to lose and are usually looking for a very quick way out of their present predicament.
Thankfully, our nation's housing crisis is winding down now. But, that does not mean that there are not 100,000's a people that are still in danger of losing their homes if they do not take action to rectify the situation in a timely fashion. If you are in the real estate business or you are a speculator, then not using this form of marketing is causing you to miss out on many fantastic money making opportunities.
Buy Back Mailers - These types of mailers are usually used in the automotive industry and specifically target people whose cars are getting a little old or are close to paying off their loan. Somewhere around 90% of the people that receive these types of mailers open them and look over the offer. That of course means, whenever you are able to get your hands on a great promotion offered by the automobile manufacturer that your firm represents, these types mailers are known to produce fantastic results.
Event Mailers - These types of mailers can be used by any industry to promote a specific function your firm is sponsoring. If you run a retail store that is going to have a special guest put on a live performance or maybe a presentation or class of some kind, using event mailers to spread the word works exceptionally well.
Many large shopping malls use these types of mailers to publicize Christmas or back to school specials. Event mailers are also becoming very popular with regional casinos that use them to announce a big time show they are putting on.
When it comes to events that are specifically trying to make sales and generate income, today there are companies that have highly trained sales personnel that do nothing but travel around the country from event to event. These firms and their employees are absolutely great at what they do and it is not unheard of for them to sell twice as much or more merchandise when compared to a firm's regular sales staff at well attended events.
Postcard Mailers - These types of mailers are very inexpensive and are used primarily to target geographic areas, like specific zip codes. They can be used by virtually any type of business and the postcards come in various sizes. Because they are postcards, most people do take the time to look them over and since they are so cheap, it does not take too much of a response for them to turn out to be a real good money makers.
Service Mailers - Any company that provides a service should be using this type of marketing to increase their cliental. They are especially effective for companies that acquire customers that will regularly use their service. An example of these types of businesses would be pool cleaners, window washers, gardeners, cleaning services, or just about any other business that has customers who pay them month after month.
Many automotive dealers use them to promote things like oil changes, tune-ups, or break jobs. They do this because they know that if they can get a customer into their shop for the small jobs, there is a very strong likelihood that when that person needs a major repair, they will return to their dealership to have it done.
Seasonal Mailers - There are so many different ways to use seasonal mailers, that the list is virtually endless. It really all comes down to what type of business you are in. If you are a tax preparer, then you know that most of your income is generated in the tax season and if you want to significantly increase your revenue, then using these types of mailers should be able to do it for you.
Restaurants or specialty delicatessen that do large volumes catering specific times of the year like Thanksgiving or Christmas should defiantly be using this form of marketing. Businesses like flower shops, party baskets, or candy stores will see a huge jump in their income when Valentine's day rolls around if they use this type of advertising.
If you run a retail store and you regular put on seasonal sales to get rid of old stock or to promote new merchandise, nothing will increase your traffic flow like these mailers.
Direct mail marketing is almost becoming a lost art form. If your firm has completely abandoned it and has turned all of your attention towards the internet because you believe that you can target your potential client's more effectively there, that is simply not true. In fact, Google recently released a report stating that a portion of the companies that pay for advertising with them never even have their ads seen.
Direct mailers have quite a few advantages that few other types of advertising can top. First, they are able to specifically target a demographic group or location. Second, there really is nothing that you can use that will drive revenue and cash flow as quickly or cost effectively as this type of advertising.
If your company would like to start using direct mailers but are really not exactly sure how to proceed, there are a couple of firms out there today that you can hire who are experts when it comes to this form of marketing. Please do yourself a favor if you do decide you want to give direct mailers a try, and consult with a professional before you start your marketing program.www.bigtimepromos,com
Direct mail used to be one of the most utilized forms of advertising only a couple of decades ago. However, with the internet becoming so well accepted and so many large companies shifting significant portions of their advertising budgets to it, this type of marketing has seen a decrease in its popularity.
That is of course unfortunate, because when direct mailers are designed properly and delivered to a targeted audience there are very few kinds of advertising that can drive sales or cash flow quicker. The problem most companies face when they consider using this type of advertising is that they do not possess the necessary in-house expertise to do it in a cost effective manner.
When a typical person takes the mail out of their mailbox they normally only quickly glace at each piece that they receive. In order for a direct mailer to be successful, you really have less than one second to grab the reader's attention and get them interested in what you are promoting.
If you are able to peak a person's interest, then you really only have a couple of seconds to get them to read the entire mailer so that they can understand the deal you are offering. If you are able to accomplish the first two steps in the process, the third and final one is to have the reader take an action that produces a sale.
The desired response could be visiting a retail outlet, making a telephone call, looking over a website, or filling out some kind of form. If all of that is starting to sound a little confusing and complex, that is the exact reason so many firms do not make money when they use direct mail as a form of marketing.
In order to effectively utilize this type of marketing it is essential that you work with an expert that has a great deal of experience and knows what works, and what doesn't. Below are a few examples of different types of direct mailers that have proven overtime to be ultra successful if they are planned and executed to perfection.
Pre-Approval Mailers - These types of mailers are usually associated with some kind of financing deal, which could be a mortgage to buy a home, a loan for a new or used car, or a credit card. Other than their most popular uses, they can also be utilized by home improvement companies for additions or specialty items like air-conditioners, as well as for all kinds of other promotional activities that "Assured Acceptance" will get a person to generate a response.
The key to being successful with pre-approved mailers is efficiently targeting your market. Some of the ways to accomplish that is by sending them out to individuals that have a desirable credit score, are close to paying off a loan, or is in a certain income bracket.
When you attempt to target a specific audience you will need to get their names and address from somewhere. Typically this is done by purchasing a list of some kind. Presently, there are many different organizations that sell these types of directories and just like about anything else in life, some are far more useful than others.
Selecting the correct company to purchase your lists from is often the difference between success and failure. This is certainly another area where a highly skilled direct mail specialist can be extremely helpful to a company that does not possess the internal capabilities to perform this function.
Bankruptcy Mailers - Believe this or not, these types of mailers have a very high response rate, which can be up to 2%. After all, if you are able to efficiently target this group these people have nothing to lose and are usually looking for a very quick way out of their present predicament.
Thankfully, our nation's housing crisis is winding down now. But, that does not mean that there are not 100,000's a people that are still in danger of losing their homes if they do not take action to rectify the situation in a timely fashion. If you are in the real estate business or you are a speculator, then not using this form of marketing is causing you to miss out on many fantastic money making opportunities.
Buy Back Mailers - These types of mailers are usually used in the automotive industry and specifically target people whose cars are getting a little old or are close to paying off their loan. Somewhere around 90% of the people that receive these types of mailers open them and look over the offer. That of course means, whenever you are able to get your hands on a great promotion offered by the automobile manufacturer that your firm represents, these types mailers are known to produce fantastic results.
Event Mailers - These types of mailers can be used by any industry to promote a specific function your firm is sponsoring. If you run a retail store that is going to have a special guest put on a live performance or maybe a presentation or class of some kind, using event mailers to spread the word works exceptionally well.
Many large shopping malls use these types of mailers to publicize Christmas or back to school specials. Event mailers are also becoming very popular with regional casinos that use them to announce a big time show they are putting on.
When it comes to events that are specifically trying to make sales and generate income, today there are companies that have highly trained sales personnel that do nothing but travel around the country from event to event. These firms and their employees are absolutely great at what they do and it is not unheard of for them to sell twice as much or more merchandise when compared to a firm's regular sales staff at well attended events.
Postcard Mailers - These types of mailers are very inexpensive and are used primarily to target geographic areas, like specific zip codes. They can be used by virtually any type of business and the postcards come in various sizes. Because they are postcards, most people do take the time to look them over and since they are so cheap, it does not take too much of a response for them to turn out to be a real good money makers.
Service Mailers - Any company that provides a service should be using this type of marketing to increase their cliental. They are especially effective for companies that acquire customers that will regularly use their service. An example of these types of businesses would be pool cleaners, window washers, gardeners, cleaning services, or just about any other business that has customers who pay them month after month.
Many automotive dealers use them to promote things like oil changes, tune-ups, or break jobs. They do this because they know that if they can get a customer into their shop for the small jobs, there is a very strong likelihood that when that person needs a major repair, they will return to their dealership to have it done.
Seasonal Mailers - There are so many different ways to use seasonal mailers, that the list is virtually endless. It really all comes down to what type of business you are in. If you are a tax preparer, then you know that most of your income is generated in the tax season and if you want to significantly increase your revenue, then using these types of mailers should be able to do it for you.
Restaurants or specialty delicatessen that do large volumes catering specific times of the year like Thanksgiving or Christmas should defiantly be using this form of marketing. Businesses like flower shops, party baskets, or candy stores will see a huge jump in their income when Valentine's day rolls around if they use this type of advertising.
If you run a retail store and you regular put on seasonal sales to get rid of old stock or to promote new merchandise, nothing will increase your traffic flow like these mailers.
Direct mail marketing is almost becoming a lost art form. If your firm has completely abandoned it and has turned all of your attention towards the internet because you believe that you can target your potential client's more effectively there, that is simply not true. In fact, Google recently released a report stating that a portion of the companies that pay for advertising with them never even have their ads seen.
Direct mailers have quite a few advantages that few other types of advertising can top. First, they are able to specifically target a demographic group or location. Second, there really is nothing that you can use that will drive revenue and cash flow as quickly or cost effectively as this type of advertising.
If your company would like to start using direct mailers but are really not exactly sure how to proceed, there are a couple of firms out there today that you can hire who are experts when it comes to this form of marketing. Please do yourself a favor if you do decide you want to give direct mailers a try, and consult with a professional before you start your marketing program.www.bigtimepromos,com
Tuesday, May 14, 2013
Find out how to make your next direct mail campaign a big winner.
Using the Mail as a Marketing Tool Requires Knowledge and Experience
Twenty, thirty, or forty years ago you can send out just about anything that you wanted in the mail and the money would just come rolling in. Sorry to say, it does not work that way anymore. The consumer has become much more sophisticated, and if you want your direct mail marketing campaigns to be financially successful, you really need to know what you are doing.
One of the first things that a direct mail campaign must accomplish is understanding their target audience and know how to get them to act on impulse. Unfortunately, most people only glance at their mail monetarily and you have to get their attention immediately, if you want them to initiate an action.
One of the easiest ways to accomplish this is by using pre-approval mailers. Some of the products or services that can be promoted this way are credit cards, payday loans, or financing for furniture or automobiles. If your firm has been using this system but not achieving the results that you desire, there are companies that specialize in Automotive Direct Mail campaigns that you might find useful.
Another thing that you can do to improve your results is targeting a specific demographic group, rather than just bulk mailing a zip code or city. Today, it is possible to send mail to only females, males, car owners, home owners, income brackets, and just about any other category that you desire.
In order to do that, you will need a list of some kind. There are all kinds of companies that you can use to purchase these types of lists. However, just like anything else in life, some firm's lists are much better than their competitors. That being said, how is a company that is new to the direct mail business supposed to know which lists they should use, and which ones to avoid. Thankfully, there are firms that specialize in providing advice to mail marketers that can be a tremendous benefit in this area.
One of the biggest mistakes companies make when they conduct a mailing campaign, is not designing their material in such a way that it is going instantly to catch the reader's eye. As we mentioned previously, your material usually has less than one second to make an impression, or it is going to end up in the garbage.
Thankfully, there are a few direct mail marketing companies that have been in this industry for a very long time that know what works, and what does not work. When you take into consideration your printing and mailing cost, not being 100% certain that your marketing efforts are going to be economically successful, it is just not a good way to do business.
If your company utilizes direct mail, you might want to consider employing an Auto Mailing Service firm that has helped 100's of organization in the past get their point across profitably. After all, this type of advertising and marketing is not an inexpensive proposition and doing everything possible to ensure its success, is Business 101.
Have your companies direct mail campaigns not been doing too well lately, if so Automotive Direct Mail or Auto Mailing Service just might be the solution you have been looking for.
www.bigtimepromos.com
Wednesday, May 8, 2013
About Us - Big Time Promos
Located in Canton, GA Big Time Promos, Inc. is one of the fastest growing companies in the automotive marketing industry and one of the main reasons is we believe in bringing YOUR dealership MORE qualified leads for LESS! While our sales office is located in Georgia we have several print houses strategically placed in various locations across the country to better serve all our dealers nationwide. We specialize in lead generation for your secondary / sub-prime department but we have many different mail campaign designs for all the different departments of your dealership to choose from including: Bankruptcy Mailers, Buy Back Mailers, Custom Mailers, Credit Card Mailers, Event Mailers, Gift Card Mailers, Hispanic Mailers, Key Mailers, Postcard Mailers, Pre-Approval Mailers, Saturation Mailers, Scratch Off Mailers, Seasonal Mailers, Service Mailers, Shared Mailers, and Snap Apart Mailers.
The booming popularity of direct to consumer marketing via mail continues unabated for one simple reason, it works. And it works especially well for auto dealers. With that in mind, let’s cut to the chase and talk about how and why it might be what a dealer seeking to move a lot of iron in a hurry without holding a “fire sale” might benefit.
First thing to consider, of course, are list, content of the piece, and attendant in-house execution required to make that particular event a success. Without all three a dealer is basically throwing his money into a black hole. Let’s take a look at the “niche” venue. Niche, implies a slice. A slice could be a particular piece of the market that a dealer wants to address. One of the biggest and most profitable is the credit market. By far, the most widely used method to access that market is the beacon score list. Depending on the strength of your finance department, you might want to consider manipulating the beacon score numbers. Generally, the lower beacon score, the higher the response, but there is also a higher degree of difficulty as to getting the deal done. This is where a company like Big Time Promos shines. Founded and ran by ex-finance directors who ran incredible numbers in a tough market, they offer a helping hand every step of the way. They will lend advice, connections, and tips on getting the secondary or low primary deals structured, handled and funded. Big Time Promos will provide scripts for your salesmen, monitor the finance personnel, set up strong buyers and major lending institutions and structure the deals for quick and highly profitable approval. These folks are also experts on knowing exactly when and where to mail. For instance, they may select a list of prospects that are already in a loan situation with a 50% to 80% paid profile, or they might go another route and pick a list with a pre-determined “high credit” number and no derogs within a certain period. Using these techniques and more Big Time Promos is professional at accessing just the right group at just the right time and communicating with your people to insure a dynamite result every time.
Other niches Big Time Promos are tuned in to are the booming Spanish market, the specialty vehicle market (exotics, sports cars, custom vehicles), and particularly pre-owned. One extremely successful method has been using the dealer’s data base for a non-advertised customer appreciation event combing an initial invitation phone call and then an on-going promotional phone call while the sale is going on. Combining these two approaches has resulted in an incredible turn out, eight to ten percent is not uncommon, with sold to the asphalt type results. The best news is that the cost is virtually the same as standard mail blasts.
The other lists that Big Time Promos targets, are more bread based, such as demographic based on zip codes, income, or vehicle registration. With the rising costs of mailing, Big Time Promos has come up with a very innovative and dynamic approach to keeping the costs low. They have worked with the absolute best marketing firms in America to come up with the next, “hot” new thing: volume-based, professional and extremely slick four sided saturation mailers. These mailers are attractive beyond a dealer’s imagination and are extremely effective at grabbing the attention of the recipient. They are almost guaranteed to be opened immediately and read cover to cover.
Many, many dealers are booming and profitable as never before in the midst of a very challenging market. A huge number of these astute businessmen are using the unprecedented professionalism and expertise of Big Time Promos. These guys are not printers who mail for a sideline, they are world famous auto guys who have a passion for selling cars. After one sale with Big Time Promos you’ll never look at direct mail marketing the same way again.
www.bigtimepromos.com
First thing to consider, of course, are list, content of the piece, and attendant in-house execution required to make that particular event a success. Without all three a dealer is basically throwing his money into a black hole. Let’s take a look at the “niche” venue. Niche, implies a slice. A slice could be a particular piece of the market that a dealer wants to address. One of the biggest and most profitable is the credit market. By far, the most widely used method to access that market is the beacon score list. Depending on the strength of your finance department, you might want to consider manipulating the beacon score numbers. Generally, the lower beacon score, the higher the response, but there is also a higher degree of difficulty as to getting the deal done. This is where a company like Big Time Promos shines. Founded and ran by ex-finance directors who ran incredible numbers in a tough market, they offer a helping hand every step of the way. They will lend advice, connections, and tips on getting the secondary or low primary deals structured, handled and funded. Big Time Promos will provide scripts for your salesmen, monitor the finance personnel, set up strong buyers and major lending institutions and structure the deals for quick and highly profitable approval. These folks are also experts on knowing exactly when and where to mail. For instance, they may select a list of prospects that are already in a loan situation with a 50% to 80% paid profile, or they might go another route and pick a list with a pre-determined “high credit” number and no derogs within a certain period. Using these techniques and more Big Time Promos is professional at accessing just the right group at just the right time and communicating with your people to insure a dynamite result every time.
Other niches Big Time Promos are tuned in to are the booming Spanish market, the specialty vehicle market (exotics, sports cars, custom vehicles), and particularly pre-owned. One extremely successful method has been using the dealer’s data base for a non-advertised customer appreciation event combing an initial invitation phone call and then an on-going promotional phone call while the sale is going on. Combining these two approaches has resulted in an incredible turn out, eight to ten percent is not uncommon, with sold to the asphalt type results. The best news is that the cost is virtually the same as standard mail blasts.
The other lists that Big Time Promos targets, are more bread based, such as demographic based on zip codes, income, or vehicle registration. With the rising costs of mailing, Big Time Promos has come up with a very innovative and dynamic approach to keeping the costs low. They have worked with the absolute best marketing firms in America to come up with the next, “hot” new thing: volume-based, professional and extremely slick four sided saturation mailers. These mailers are attractive beyond a dealer’s imagination and are extremely effective at grabbing the attention of the recipient. They are almost guaranteed to be opened immediately and read cover to cover.
Many, many dealers are booming and profitable as never before in the midst of a very challenging market. A huge number of these astute businessmen are using the unprecedented professionalism and expertise of Big Time Promos. These guys are not printers who mail for a sideline, they are world famous auto guys who have a passion for selling cars. After one sale with Big Time Promos you’ll never look at direct mail marketing the same way again.
www.bigtimepromos.com
Tuesday, May 7, 2013
Why car dealerships should use automotive direct mail for marketing
www.bigtimepromos.com
Having a well thought out and organized marketing strategy is key for any business, after all, if you are not working on your marketing plan, how will you be able to attract customers to buy your products or services? Within in the field of marketing there are a number of different styles including inbound marketing and outbound marketing.
One style of marketing that was quite popular in the past and is making a comeback with many marketing managers is direct mail. A well targeted direct mail campaign can often succeed where other methods such as email marketing or television advertising has not. And, this type of marketing converts as well, it takes potential customers and turns them into paying customers, and potentially, customers for life.
One particular industry where direct mail has seen a lot of success is with the automotive industry. People all over the United States need cars, and every single day, potential customers are car shopping, and purchasing new cars. This leaves open a massive potential market for the automotive industry, and direct mail is the perfect place to start.
What is so beneficial about the concept of Automotive Direct Mail is that it offers a lot of bang for your buck. There are a number of different car sales events each calendar year, the Fourth of July would be one example, and President's Day Weekend would be another. An automotive direct mail campaign is going to be able to specifically target customers who are in need of a new car at just the right time, attracting their attention, and getting them interested in looking for a new car at the local dealership.
What's more, is that with the market research that can be done today, automotive dealerships are going to be able to know exactly what kind of car a past or potential customer is going to be in the market for, and aim specific ads directly to their needs. A customer who has leased a new pick up truck every few years will be able to have a direct mail flier sent to them just a few months before the lease on the truck runs out.
In addition to sales fliers, automotive direct mail can also be used to send out promotions to loyal customers. A customer who has purchased their car at a dealership can be sent a couple of coupons for discounts on oil changes or tire rotations from the dealer. This is going to continuously remind the customer that the dealership considers them more than just a number, and is paying attention to their needs.
By running an effective automotive direct mail campaign, a car dealership is going to be able to see first hand the process of the sales funnel. Targeting specific clients and particular times to meet their potential needs will act as a catalyst in turning these potential clients into full time customers. And with continued promotion, sales events, buy back and service fliers and mailers, there are a number of options that are going to be able to bring in new business successfully.
To learn more information about Automotive Direct Mail and how Big Time Promoscan work for with business, please visit http://www.bigtimepromos.com.
What is so beneficial about the concept of automotive direct mail is that it offers a lot of bang for your buck targeting customers directly to meet their needs.
Having a well thought out and organized marketing strategy is key for any business, after all, if you are not working on your marketing plan, how will you be able to attract customers to buy your products or services? Within in the field of marketing there are a number of different styles including inbound marketing and outbound marketing.
One style of marketing that was quite popular in the past and is making a comeback with many marketing managers is direct mail. A well targeted direct mail campaign can often succeed where other methods such as email marketing or television advertising has not. And, this type of marketing converts as well, it takes potential customers and turns them into paying customers, and potentially, customers for life.
One particular industry where direct mail has seen a lot of success is with the automotive industry. People all over the United States need cars, and every single day, potential customers are car shopping, and purchasing new cars. This leaves open a massive potential market for the automotive industry, and direct mail is the perfect place to start.
What is so beneficial about the concept of Automotive Direct Mail is that it offers a lot of bang for your buck. There are a number of different car sales events each calendar year, the Fourth of July would be one example, and President's Day Weekend would be another. An automotive direct mail campaign is going to be able to specifically target customers who are in need of a new car at just the right time, attracting their attention, and getting them interested in looking for a new car at the local dealership.
What's more, is that with the market research that can be done today, automotive dealerships are going to be able to know exactly what kind of car a past or potential customer is going to be in the market for, and aim specific ads directly to their needs. A customer who has leased a new pick up truck every few years will be able to have a direct mail flier sent to them just a few months before the lease on the truck runs out.
In addition to sales fliers, automotive direct mail can also be used to send out promotions to loyal customers. A customer who has purchased their car at a dealership can be sent a couple of coupons for discounts on oil changes or tire rotations from the dealer. This is going to continuously remind the customer that the dealership considers them more than just a number, and is paying attention to their needs.
By running an effective automotive direct mail campaign, a car dealership is going to be able to see first hand the process of the sales funnel. Targeting specific clients and particular times to meet their potential needs will act as a catalyst in turning these potential clients into full time customers. And with continued promotion, sales events, buy back and service fliers and mailers, there are a number of options that are going to be able to bring in new business successfully.
To learn more information about Automotive Direct Mail and how Big Time Promoscan work for with business, please visit http://www.bigtimepromos.com.
What is so beneficial about the concept of automotive direct mail is that it offers a lot of bang for your buck targeting customers directly to meet their needs.
Monday, May 6, 2013
Using Direct Mail as a Marketing Tool Requires Knowledge and Experience
Using Direct Mail as a Marketing Tool Requires Knowledge and Experience
| Twenty, thirty, or forty years ago you can send out just about anything that you wanted in the mail and the money would just come rolling in. Sorry to say, it does not work that way anymore. The consumer has become much more sophisticated, and if you want your direct mail marketing campaigns to be financially successful, you really need to know what you are doing. One of the first things that a direct mail campaign must accomplish is understanding their target audience and know how to get them to act on impulse. Unfortunately, most people only glance at their mail monetarily and you have to get their attention immediately, if you want them to initiate an action. One of the easiest ways to accomplish this is by using pre-approval mailers. Some of the products or services that can be promoted this way are credit cards, payday loans, or financing for furniture or automobiles. If your firm has been using this system but not achieving the results that you desire, there are companies that specialize in Automotive Direct Mail campaigns that you might find useful. Another thing that you can do to improve your results is targeting a specific demographic group, rather than just bulk mailing a zip code or city. Today, it is possible to send mail to only females, males, car owners, home owners, income brackets, and just about any other category that you desire. In order to do that, you will need a list of some kind. There are all kinds of companies that you can use to purchase these types of lists. However, just like anything else in life, some firm's lists are much better than their competitors. That being said, how is a company that is new to the direct mail business supposed to know which lists they should use, and which ones to avoid. Thankfully, there are firms that specialize in providing advice to mail marketers that can be a tremendous benefit in this area. One of the biggest mistakes companies make when they conduct a mailing campaign, is not designing their material in such a way that it is going instantly to catch the reader's eye. As we mentioned previously, your material usually has less than one second to make an impression, or it is going to end up in the garbage. Thankfully, there are a few direct mail marketing companies that have been in this industry for a very long time that know what works, and what does not work. When you take into consideration your printing and mailing cost, not being 100% certain that your marketing efforts are going to be economically successful, it is just not a good way to do business. If your company utilizes direct mail, you might want to consider employing an Auto Mailing Service firm that has helped 100's of organization in the past get their point across profitably. After all, this type of advertising and marketing is not an inexpensive proposition and doing everything possible to ensure its success, is Business 101. |
| Have your companies direct mail campaigns not been doing too well lately, if so Automotive Direct Mail or Auto Mailing Service just might be the solution you have been looking for. |
| Find out how to make your next direct mail campaign a big winner. |
www.bigtimepromos.com
Saturday, April 27, 2013
Saturday, April 20, 2013
BIG TIME PROMOS WHAT YOU SEE IS WHAT YOU GET
The booming popularity of direct to consumer marketing via mail continues unabated for one simple reason, it works. And it works especially well for auto dealers. With that in mind, let’s cut to the chase and talk about how and why it might be what a dealer seeking to move a lot of iron in a hurry without holding a “fire sale” might benefit.
First thing to consider, of course, are list, content of the piece, and attendant in-house execution required to make that particular event a success. Without all three a dealer is basically throwing his money into a black hole. Let’s take a look at the “niche” venue. Niche, implies a slice. A slice could be a particular piece of the market that a dealer wants to address. One of the biggest and most profitable is the credit market. By far, the most widely used method to access that market is the beacon score list. Depending on the strength of your finance department, you might want to consider manipulating the beacon score numbers. Generally, the lower beacon score, the higher the response, but there is also a higher degree of difficulty as to getting the deal done. This is where a company like Big Time Promos shines. Founded and ran by ex-finance directors who ran incredible numbers in a tough market, they offer a helping hand every step of the way. They will lend advice, connections, and tips on getting the secondary or low primary deals structured, handled and funded. Big Time Promos will provide scripts for your salesmen, monitor the finance personnel, set up strong buyers and major lending institutions and structure the deals for quick and highly profitable approval. These folks are also experts on knowing exactly when and where to mail. For instance, they may select a list of prospects that are already in a loan situation with a 50% to 80% paid profile, or they might go another route and pick a list with a pre-determined “high credit” number and no derogs within a certain period. Using these techniques and more Big Time Promos is professional at accessing just the right group at just the right time and communicating with your people to insure a dynamite result every time.
Other niches Big Time Promos are tuned in to are the booming Spanish market, the specialty vehicle market (exotics, sports cars, custom vehicles), and particularly pre-owned. One extremely successful method has been using the dealer’s data base for a non-advertised customer appreciation event combing an initial invitation phone call and then an on-going promotional phone call while the sale is going on. Combining these two approaches has resulted in an incredible turn out, eight to ten percent is not uncommon, with sold to the asphalt type results. The best news is that the cost is virtually the same as standard mail blasts.
The other lists that Big Time Promos targets, are more bread based, such as demographic based on zip codes, income, or vehicle registration. With the rising costs of mailing, Big Time Promos has come up with a very innovative and dynamic approach to keeping the costs low. They have worked with the absolute best marketing firms in America to come up with the next, “hot” new thing: volume-based, professional and extremely slick four sided saturation mailers. These mailers are attractive beyond a dealer’s imagination and are extremely effective at grabbing the attention of the recipient. They are almost guaranteed to be opened immediately and read cover to cover.
Many, many dealers are booming and profitable as never before in the midst of a very challenging market. A huge number of these astute businessmen are using the unprecedented professionalism and expertise of Big Time Promos. These guys are not printers who mail for a sideline, they are world famous auto guys who have a passion for selling cars. After one sale with Big Time Promos you’ll never look at direct mail marketing the same way again. http://www.bigtimepromos.com/testimonials.php
First thing to consider, of course, are list, content of the piece, and attendant in-house execution required to make that particular event a success. Without all three a dealer is basically throwing his money into a black hole. Let’s take a look at the “niche” venue. Niche, implies a slice. A slice could be a particular piece of the market that a dealer wants to address. One of the biggest and most profitable is the credit market. By far, the most widely used method to access that market is the beacon score list. Depending on the strength of your finance department, you might want to consider manipulating the beacon score numbers. Generally, the lower beacon score, the higher the response, but there is also a higher degree of difficulty as to getting the deal done. This is where a company like Big Time Promos shines. Founded and ran by ex-finance directors who ran incredible numbers in a tough market, they offer a helping hand every step of the way. They will lend advice, connections, and tips on getting the secondary or low primary deals structured, handled and funded. Big Time Promos will provide scripts for your salesmen, monitor the finance personnel, set up strong buyers and major lending institutions and structure the deals for quick and highly profitable approval. These folks are also experts on knowing exactly when and where to mail. For instance, they may select a list of prospects that are already in a loan situation with a 50% to 80% paid profile, or they might go another route and pick a list with a pre-determined “high credit” number and no derogs within a certain period. Using these techniques and more Big Time Promos is professional at accessing just the right group at just the right time and communicating with your people to insure a dynamite result every time.
Other niches Big Time Promos are tuned in to are the booming Spanish market, the specialty vehicle market (exotics, sports cars, custom vehicles), and particularly pre-owned. One extremely successful method has been using the dealer’s data base for a non-advertised customer appreciation event combing an initial invitation phone call and then an on-going promotional phone call while the sale is going on. Combining these two approaches has resulted in an incredible turn out, eight to ten percent is not uncommon, with sold to the asphalt type results. The best news is that the cost is virtually the same as standard mail blasts.
The other lists that Big Time Promos targets, are more bread based, such as demographic based on zip codes, income, or vehicle registration. With the rising costs of mailing, Big Time Promos has come up with a very innovative and dynamic approach to keeping the costs low. They have worked with the absolute best marketing firms in America to come up with the next, “hot” new thing: volume-based, professional and extremely slick four sided saturation mailers. These mailers are attractive beyond a dealer’s imagination and are extremely effective at grabbing the attention of the recipient. They are almost guaranteed to be opened immediately and read cover to cover.
Many, many dealers are booming and profitable as never before in the midst of a very challenging market. A huge number of these astute businessmen are using the unprecedented professionalism and expertise of Big Time Promos. These guys are not printers who mail for a sideline, they are world famous auto guys who have a passion for selling cars. After one sale with Big Time Promos you’ll never look at direct mail marketing the same way again. http://www.bigtimepromos.com/testimonials.php
Tuesday, April 16, 2013
Big Time Promos: The Benefits of High-Quality Automotive Direct Mai...
Big Time Promos: The Benefits of High-Quality Automotive Direct Mai...: If you are trying to get ahead in the automotive industry, online or off, you will most likely find yourself with the need to invest in the ...
The Benefits of High-Quality Automotive Direct Mail Marketing and Promotions Online
If you are trying to get ahead in the automotive industry, online or off, you will most likely find yourself with the need to invest in the marketing and promotion end of branding your company. There are many advantages to implementing a professional direct mail element into your marketing plan. One of the most critical advantages of utilizing Automotive Direct Mail marketing is that it will stimulate one-on-one contact with your prospects, even if that one-on-one is in a digital environment such as email.
More Automotive Direct Mail Benefits
There are far more benefits to direct mail marketing than just the ability to engage in a more focused level with your prospective or current customers.
Quick and Easy to Create – An automotive direct mail promotion can be created within days or hours if need be. As long as you have a reputable service to manage your email lists and create your paper media, sending out a promotional offers can be as easy as a phone call or a few quick internet clicks away.
Fast Response – Not only is it a quicker process to complete and send out your automotive direct mail media, but quite often, the response time is faster than other traditional forms of marketing. Be sure to have experienced marketers in place who can project the final results of your mailing efforts efficiently and accurately.
Focused Demographics – Utilizing carefully created lists can help businesses target their mails to more exclusive demographics. These specifics can be anything from geographical locations, buyer profiles, marketing segments and more.
Less Competition – You may find you have less competition when you scale your marketing back to the more traditional methods of promotion such as direct mail marketing. Utilizing less visible means of marketing also means that your own competitors will not be able to monitor your progress and ideas as accurately, or as quickly.
More Flexible Spending – Automotive direct mail marketing ad campaigns will allow a business the opportunity to spend within their budgets. The company can save on capital by choosing more affordable options in sending postcards, letters, brochures and more.
There are also collaborative coupon media options that business owners can take advantage of to save even more of their funding. The best way to find the most idea options for your business is to find a reputable source for direct mail marketing tasks.
Automotive Industry
When it comes to automotive direct mail the business has one chance to grab the attention of prospective consumers. Poorly designed pieces or those not thought out and proofed will most often be discarded as junk mail without the recipient even opening or reading the material. A reputable company like Big Time Promos can ensure that each piece of mail is designed to utter perfection and the customers satisfaction. Automotive advertising and marketing is a challenging task and it takes an experienced company to deliver quality results. They are not the typical mail house and they always encourage consumers to browse through all of their available mailers at BigTimePromos.com or call 866-982-6245 for a custom quote.
Monday, April 15, 2013
Automotive Variable Data Printing and Direct Mail
A direct mail service allows companies to reach more customers and find the best customers to reach. Starting a mail campaign for your business is no small undertaking. Although the costs of sending out direct mail are attractive compared to radio or television advertising, there are many factors that come into play that determine the success of a mail campaign. From branding, to marketing collateral, to list management, a direct mail services company is your partner in creating effective campaigns.
In this day and age, people are being hit with marketing messages from all different angles. Whether it's from their mail box, their inbox, television or radio, the average consumer has a lot of options to choose from. Many business's challenge is to make their marketing messages more targeted and directed toward the needs and wants of their ideal consumer.
One of the tools that is most valuable to commercial printers in helping their customers achieve better results is personalization. Personalization is a large factor in whether or not a recipient will take action on a piece of direct mail. The more targeted a message is, the greater the chances that the marketing message will result in conversions.
Variable data printing can help create customized messages that speak to the recipient. It allows your printer to adjust the messaging on your mail piece in several different areas. These changes can include:
Changing the salutation, name and address on each piece of mail. This is the most basic level of variable data printing.
Changing images on the marketing piece. For example, automotive companies may send a certain image of a car to buyers over 40 and a separate image to buyers under 40 to appeal to their different taste in cars.
Changing the text-based on a group of addresses. This feature is very effective to target marketing messages toward specific demographics. For example financial services companies may wish to send mail pieces about college savings to young parents and messages about retirement savings to older professionals.
Changing multiple variables on the same piece of marketing material to create a fully customized message. Layout, images and text can all be individualized with variable data printing to hit the right notes with that particular lead.
Based on your company's knowledge of the client specific preferences, you can feasibly create a unique marketing message with a direct mail service that can produce better results from your mailings. Variable data printing also helps eliminate costly set up fees and wasteful overruns.
www.bigtimepromos.com
In this day and age, people are being hit with marketing messages from all different angles. Whether it's from their mail box, their inbox, television or radio, the average consumer has a lot of options to choose from. Many business's challenge is to make their marketing messages more targeted and directed toward the needs and wants of their ideal consumer.
One of the tools that is most valuable to commercial printers in helping their customers achieve better results is personalization. Personalization is a large factor in whether or not a recipient will take action on a piece of direct mail. The more targeted a message is, the greater the chances that the marketing message will result in conversions.
Variable data printing can help create customized messages that speak to the recipient. It allows your printer to adjust the messaging on your mail piece in several different areas. These changes can include:
Changing the salutation, name and address on each piece of mail. This is the most basic level of variable data printing.
Changing images on the marketing piece. For example, automotive companies may send a certain image of a car to buyers over 40 and a separate image to buyers under 40 to appeal to their different taste in cars.
Changing the text-based on a group of addresses. This feature is very effective to target marketing messages toward specific demographics. For example financial services companies may wish to send mail pieces about college savings to young parents and messages about retirement savings to older professionals.
Changing multiple variables on the same piece of marketing material to create a fully customized message. Layout, images and text can all be individualized with variable data printing to hit the right notes with that particular lead.
Based on your company's knowledge of the client specific preferences, you can feasibly create a unique marketing message with a direct mail service that can produce better results from your mailings. Variable data printing also helps eliminate costly set up fees and wasteful overruns.
www.bigtimepromos.com
Friday, April 12, 2013
Three Cornerstones of a Successful Automotive Marketing Campaign
Competition in the automotive industry has only gotten fiercer. To survive, you always have to be a step ahead. That means taking proactive measures to put your car dealership out there in the open with the use of established car marketing techniques.
With the evolution of technology these days, you can easily summon a whole army of digital tools and techniques to work for you and your goals. However, it is important that your strategy begins from a solid core where all your moves must hinge on. This is where the three cornerstones of automotive marketing come in.
First, the Market. When you talk about your market, you talk about understanding it more so as to be more responsive to its needs and beat your rivals. Your customers are definitely your main concern. Who are they and can they afford your cars? How do they make buying decisions? What do they want and not want? Your competitors are, of course, another highly substantial concern. See what brands, makes and models they carry and what services they offer. What are their strengths and loopholes? How about their prices? When you know the answers to these and other related questions, you can position yourself better against them.
Now focus on your own dealership. What are your own strengths and weaknesses? What can you give your customers that your competitors can’t? How can you improve the services you already have? How can you create other services and what must these be? Do you have the money to expand your stocks?
Second, the Plan. This is where you make a blueprint of your objectives as well as the steps you intend to take to reach them. Gather your marketing staff and conduct a brainstorming of ideas on how to pursue your goals. Target your market’s emotions and make an appropriate plan. It is said that emotional marketing, or marketing that capture’s people’s emotions, is most effective. How important is it for your customers to get personalized service from their car dealer? If they think it’s that important, they would probably prefer a local rather than national dealership. The point is, make a plan and tie it to classic SMART goals – Specific, Measurable, Attainable, Realistic and Timely.
Third, the Technique. This is where you identify the marketing tools and tactics that you will be using to get your plan into action. For example, you know that most people spend a lot of time on the Internet before purchasing a car. They research on available brands and models and will even find tips on how they can get better deals. The most important thing you need to learn from this is that the Internet is a powerful tool, in fact, one of the most powerful tools, that you can use to market your car dealership. Therefore, tap it from all sides. automotive direct mail, traditional marketing, find techniques that work to inch you closer to your goals. You can have the best plan and results in mind, but unless your tools are effective, they will not be substantially useful.
In the end, it all boils down to one thing – consistency of implementation. As long as you remain committed to your goals, success will be at hand. Do not stop innovating, and make sure to employ an evaluation program to determine which aspects of your campaign are effective and must be developed further, and which must be improved or discarded.
Thursday, April 11, 2013
The Many Advantages of Automotive Direct Mail | Direct Mail Automotive
The Many Advantages of Automotive Direct Mail
Statistics indicate that about 73% of automobile buyers respond to automotive direct mail. This number far exceeds the many other sources of marketing promoted nowadays. In fact, there isn’t a better way to boost sales than to market your goods and services through direct mail. A mailer that’s clear in its content and is successful in reaching its targeted audience is far more effective than wasting time and energy on resources that do not always guarantee results. Besides, unlike other forms of marketing, people relate to a campaign when they get to actually feel and see the mailer in their hands.
So if you are looking to announce the arrival of a new model, launch lead generation campaigns like pre-approved credit score mailers, send service reminders, or send bankruptcy mailers, make sure you employ the services of an automotive direct mail marketing company such as BigTimePromos.com
Another advantage of direct mail advertising is that there is a control over the response tracking system. When companies send a limited number of brochures and pamphlets to customers, they can track down the success of their campaign by tracking the response, unlike advertising on television or radio where it’s difficult to track down the number of people who saw your ad. A dealership owner, who is unable to trace back the efficiency of his campaign, is sure to lose money on campaigns that sink without a trace.
Thanks to direct mail marketing it’s now easy and quick to send customers automotive direct mail new car mailers; automotive direct mail used care mailers; automotive event mailers etc.
And if you are looking to get a better ROI, make sure you deal with a service provider who can offer you more for your money, since these providers offer price breaks with an increase in volume. Also, deciding on the ideal mailing list is important, so is deciding on the content of the mail piece itself. You could choose from an envelope mailer, a self mailer, or even mailers that contain a key, credit card or something special. You name it,BigTimePromos.com is here to assist you in every aspect of your Automotive Direct Mail Campaign.
However, it’s very important to choose a service provider with care. Make sure to choose a direct marketing mailing company that’s in compliance with legal requirements. The right service provider should be able to enthuse you with their ideas, rather than bore you out by being negative about your campaign or even the competition. The automotive direct mail company should be able to get a sense of your needs and find ways to incorporate those needs into your marketing campaign. BigTimePromos.com will ensure that every aspect of your automotive campaign is not only up to par with us but with you as well. We will tailor your needs, wants and desires to ensure your company success. After all it’s you who make us better!
Monday, April 8, 2013
Saturday, April 6, 2013
Hit ‘em where it hurts with an Automotive Direct Mail campaign
Want to reach out to new customers and tell them about the fabulous products you make, the wonderful services you have to offer, and the general all-round brilliance of your business? In the current climate, with many companies struggling for business, a bold approach is often the best.
This is no time to sit back you need to be thinking of the future by using a Direct Mail campaign. Consider Direct Mailing as your medium and reach out to a specific client base, use Direct Mail to sell your services and your products.
You won’t drum up new business sat waiting for new sales leads, be proactive with a Direct Mail solution. Tell new customers who you are, grab their attention, and let Direct Mail work wonders on your behalf.
You won’t drum up new business sat waiting for new sales leads, be proactive with a Direct Mail solution. Tell new customers who you are, grab their attention, and let Direct Mail work wonders on your behalf.
Ways to use Automotive Direct Mail
Be imaginative with a Automotive Direct Mail campaign and there are many ways you can capture the imagination of your target audience. One of the most popular uses of Automotive Direct Mailing is to pop envelopes in the post that contain product magazines or your latest offers. Would customers take the time to open envelopes delivered as part of a Automotive Direct Mail campaign though? Is there a chance they could toss them straight them straight into the bin?
Why not send leaflets as part of the Automotive Direct Mail solution, or have flyers delivered instead. They’re high impact products that say it as it comes, they’ll get your message across to the masses. Then again, you might want to send Automotive Direct Mail in clear poly-wrap packages that protect their contents. Customers can clearly see what’s inside using this method and their appetite is firmly whetted.
Make them feel wanted
Reach out to a new customer base with Automotive Direct Mailing and you want to sell your services in the best possible light. Sure, you need to be forthright with the Automotive Direct Mail but you also need to make your customers feel wanted, there’s a greater chance they’ll buy something from you if they do.
In essence when your Automotive Direct Mail lands on their doorstep a customer should be given the impression they will benefit from your services, or their life will be enhanced somehow if they buy the products you sell.
Friday, April 5, 2013
Things you got to know about Automotive Direct Mail
Things you got to know about Automotive Direct Mail
It is sensibly true that people barely pay attention to the ads in newspapers, radio, magazines and television these days. Though different marketing techniques come and go, the only method which is preferred for all times is the direct mail marketing technique. And among the different types of direct mail,Automotive Direct Mail is the most commonly read and responsive type. It has been reported that about 73% of automotive buyers respond to Automotive Direct Mail. None of the other advertising means let you target the right customers like an Automotive Direct Mail campaign. Here in this method, you can target specific customers with a multiple variable data list by using their credit score, buying habits, and much more. Automotive Direct Mail is the only method of advertising that lets you target your customers directly the way you want. Any Automotive Dealership will find success by using Automotive Direct Mail marketing.
There are several advantages to using this type of marketing for the automotive business. One advantage among them is that the campaign can fit in with any kind of budget you have. Automotive Direct Mail is very effective to use and supports your business by providing you a cost effective method to bring in more clients. Most of the dealerships dealing with Automotive Direct Mail are offering price breaks with an increase in volume. Therefore, if you mail a saturation campaign you receive more pieces and you can save more per piece. Automotive Direct Mail, if used in a proper way with a well researched planand a precise execution; you can enjoy and see a much higher ROI. With this type of marketing, the list of customers is much more than just a way to reach the audience. Deciding on the content of the mail piece is as equally as important as finding and selecting the best mailing list for the over all campaign. You can decide whether the Automotive Direct Mail campaign is an envelope mailer, a self mailer, a key mailer, credit card mailer, 8-page mailer, postcard mailer or you may even diversify and do a combination of them.
Automotive direct mail campaigns can be simple as a 6′ x 9′ postcard or as complex as a multi-part letter. Another best advantage with Automotive Direct Mail is that it is flexible and it can support all of your marketing goals. Let it be a lead generation program for potential customers or a service reminder to existing customers, Automotive Direct Mail will produce results. This method can also be best used for new model announcements, lead generation campaigns, customer rewards/loyalty programs, inventory updates and service reminders. Most of the automotive dealerships using Automotive Direct Mail consider it as a dynamic and versatile marketing tool. If well researched and planned, then there would be no other marketing tool to be as effective as Automotive Direct Mail.
Thursday, April 4, 2013
Big Time Promos: Big Time Promos April Newsletter
Big Time Promos: Big Time Promos April Newsletter: Big Time Promos April Newsletter
Being Consistent with Automotive Marketing
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