Saturday, April 27, 2013
Saturday, April 20, 2013
BIG TIME PROMOS WHAT YOU SEE IS WHAT YOU GET
The booming popularity of direct to consumer marketing via mail continues unabated for one simple reason, it works. And it works especially well for auto dealers. With that in mind, let’s cut to the chase and talk about how and why it might be what a dealer seeking to move a lot of iron in a hurry without holding a “fire sale” might benefit.
First thing to consider, of course, are list, content of the piece, and attendant in-house execution required to make that particular event a success. Without all three a dealer is basically throwing his money into a black hole. Let’s take a look at the “niche” venue. Niche, implies a slice. A slice could be a particular piece of the market that a dealer wants to address. One of the biggest and most profitable is the credit market. By far, the most widely used method to access that market is the beacon score list. Depending on the strength of your finance department, you might want to consider manipulating the beacon score numbers. Generally, the lower beacon score, the higher the response, but there is also a higher degree of difficulty as to getting the deal done. This is where a company like Big Time Promos shines. Founded and ran by ex-finance directors who ran incredible numbers in a tough market, they offer a helping hand every step of the way. They will lend advice, connections, and tips on getting the secondary or low primary deals structured, handled and funded. Big Time Promos will provide scripts for your salesmen, monitor the finance personnel, set up strong buyers and major lending institutions and structure the deals for quick and highly profitable approval. These folks are also experts on knowing exactly when and where to mail. For instance, they may select a list of prospects that are already in a loan situation with a 50% to 80% paid profile, or they might go another route and pick a list with a pre-determined “high credit” number and no derogs within a certain period. Using these techniques and more Big Time Promos is professional at accessing just the right group at just the right time and communicating with your people to insure a dynamite result every time.
Other niches Big Time Promos are tuned in to are the booming Spanish market, the specialty vehicle market (exotics, sports cars, custom vehicles), and particularly pre-owned. One extremely successful method has been using the dealer’s data base for a non-advertised customer appreciation event combing an initial invitation phone call and then an on-going promotional phone call while the sale is going on. Combining these two approaches has resulted in an incredible turn out, eight to ten percent is not uncommon, with sold to the asphalt type results. The best news is that the cost is virtually the same as standard mail blasts.
The other lists that Big Time Promos targets, are more bread based, such as demographic based on zip codes, income, or vehicle registration. With the rising costs of mailing, Big Time Promos has come up with a very innovative and dynamic approach to keeping the costs low. They have worked with the absolute best marketing firms in America to come up with the next, “hot” new thing: volume-based, professional and extremely slick four sided saturation mailers. These mailers are attractive beyond a dealer’s imagination and are extremely effective at grabbing the attention of the recipient. They are almost guaranteed to be opened immediately and read cover to cover.
Many, many dealers are booming and profitable as never before in the midst of a very challenging market. A huge number of these astute businessmen are using the unprecedented professionalism and expertise of Big Time Promos. These guys are not printers who mail for a sideline, they are world famous auto guys who have a passion for selling cars. After one sale with Big Time Promos you’ll never look at direct mail marketing the same way again. http://www.bigtimepromos.com/testimonials.php
First thing to consider, of course, are list, content of the piece, and attendant in-house execution required to make that particular event a success. Without all three a dealer is basically throwing his money into a black hole. Let’s take a look at the “niche” venue. Niche, implies a slice. A slice could be a particular piece of the market that a dealer wants to address. One of the biggest and most profitable is the credit market. By far, the most widely used method to access that market is the beacon score list. Depending on the strength of your finance department, you might want to consider manipulating the beacon score numbers. Generally, the lower beacon score, the higher the response, but there is also a higher degree of difficulty as to getting the deal done. This is where a company like Big Time Promos shines. Founded and ran by ex-finance directors who ran incredible numbers in a tough market, they offer a helping hand every step of the way. They will lend advice, connections, and tips on getting the secondary or low primary deals structured, handled and funded. Big Time Promos will provide scripts for your salesmen, monitor the finance personnel, set up strong buyers and major lending institutions and structure the deals for quick and highly profitable approval. These folks are also experts on knowing exactly when and where to mail. For instance, they may select a list of prospects that are already in a loan situation with a 50% to 80% paid profile, or they might go another route and pick a list with a pre-determined “high credit” number and no derogs within a certain period. Using these techniques and more Big Time Promos is professional at accessing just the right group at just the right time and communicating with your people to insure a dynamite result every time.
Other niches Big Time Promos are tuned in to are the booming Spanish market, the specialty vehicle market (exotics, sports cars, custom vehicles), and particularly pre-owned. One extremely successful method has been using the dealer’s data base for a non-advertised customer appreciation event combing an initial invitation phone call and then an on-going promotional phone call while the sale is going on. Combining these two approaches has resulted in an incredible turn out, eight to ten percent is not uncommon, with sold to the asphalt type results. The best news is that the cost is virtually the same as standard mail blasts.
The other lists that Big Time Promos targets, are more bread based, such as demographic based on zip codes, income, or vehicle registration. With the rising costs of mailing, Big Time Promos has come up with a very innovative and dynamic approach to keeping the costs low. They have worked with the absolute best marketing firms in America to come up with the next, “hot” new thing: volume-based, professional and extremely slick four sided saturation mailers. These mailers are attractive beyond a dealer’s imagination and are extremely effective at grabbing the attention of the recipient. They are almost guaranteed to be opened immediately and read cover to cover.
Many, many dealers are booming and profitable as never before in the midst of a very challenging market. A huge number of these astute businessmen are using the unprecedented professionalism and expertise of Big Time Promos. These guys are not printers who mail for a sideline, they are world famous auto guys who have a passion for selling cars. After one sale with Big Time Promos you’ll never look at direct mail marketing the same way again. http://www.bigtimepromos.com/testimonials.php
Tuesday, April 16, 2013
Big Time Promos: The Benefits of High-Quality Automotive Direct Mai...
Big Time Promos: The Benefits of High-Quality Automotive Direct Mai...: If you are trying to get ahead in the automotive industry, online or off, you will most likely find yourself with the need to invest in the ...
The Benefits of High-Quality Automotive Direct Mail Marketing and Promotions Online
If you are trying to get ahead in the automotive industry, online or off, you will most likely find yourself with the need to invest in the marketing and promotion end of branding your company. There are many advantages to implementing a professional direct mail element into your marketing plan. One of the most critical advantages of utilizing Automotive Direct Mail marketing is that it will stimulate one-on-one contact with your prospects, even if that one-on-one is in a digital environment such as email.
More Automotive Direct Mail Benefits
There are far more benefits to direct mail marketing than just the ability to engage in a more focused level with your prospective or current customers.
Quick and Easy to Create – An automotive direct mail promotion can be created within days or hours if need be. As long as you have a reputable service to manage your email lists and create your paper media, sending out a promotional offers can be as easy as a phone call or a few quick internet clicks away.
Fast Response – Not only is it a quicker process to complete and send out your automotive direct mail media, but quite often, the response time is faster than other traditional forms of marketing. Be sure to have experienced marketers in place who can project the final results of your mailing efforts efficiently and accurately.
Focused Demographics – Utilizing carefully created lists can help businesses target their mails to more exclusive demographics. These specifics can be anything from geographical locations, buyer profiles, marketing segments and more.
Less Competition – You may find you have less competition when you scale your marketing back to the more traditional methods of promotion such as direct mail marketing. Utilizing less visible means of marketing also means that your own competitors will not be able to monitor your progress and ideas as accurately, or as quickly.
More Flexible Spending – Automotive direct mail marketing ad campaigns will allow a business the opportunity to spend within their budgets. The company can save on capital by choosing more affordable options in sending postcards, letters, brochures and more.
There are also collaborative coupon media options that business owners can take advantage of to save even more of their funding. The best way to find the most idea options for your business is to find a reputable source for direct mail marketing tasks.
Automotive Industry
When it comes to automotive direct mail the business has one chance to grab the attention of prospective consumers. Poorly designed pieces or those not thought out and proofed will most often be discarded as junk mail without the recipient even opening or reading the material. A reputable company like Big Time Promos can ensure that each piece of mail is designed to utter perfection and the customers satisfaction. Automotive advertising and marketing is a challenging task and it takes an experienced company to deliver quality results. They are not the typical mail house and they always encourage consumers to browse through all of their available mailers at BigTimePromos.com or call 866-982-6245 for a custom quote.
Monday, April 15, 2013
Automotive Variable Data Printing and Direct Mail
A direct mail service allows companies to reach more customers and find the best customers to reach. Starting a mail campaign for your business is no small undertaking. Although the costs of sending out direct mail are attractive compared to radio or television advertising, there are many factors that come into play that determine the success of a mail campaign. From branding, to marketing collateral, to list management, a direct mail services company is your partner in creating effective campaigns.
In this day and age, people are being hit with marketing messages from all different angles. Whether it's from their mail box, their inbox, television or radio, the average consumer has a lot of options to choose from. Many business's challenge is to make their marketing messages more targeted and directed toward the needs and wants of their ideal consumer.
One of the tools that is most valuable to commercial printers in helping their customers achieve better results is personalization. Personalization is a large factor in whether or not a recipient will take action on a piece of direct mail. The more targeted a message is, the greater the chances that the marketing message will result in conversions.
Variable data printing can help create customized messages that speak to the recipient. It allows your printer to adjust the messaging on your mail piece in several different areas. These changes can include:
Changing the salutation, name and address on each piece of mail. This is the most basic level of variable data printing.
Changing images on the marketing piece. For example, automotive companies may send a certain image of a car to buyers over 40 and a separate image to buyers under 40 to appeal to their different taste in cars.
Changing the text-based on a group of addresses. This feature is very effective to target marketing messages toward specific demographics. For example financial services companies may wish to send mail pieces about college savings to young parents and messages about retirement savings to older professionals.
Changing multiple variables on the same piece of marketing material to create a fully customized message. Layout, images and text can all be individualized with variable data printing to hit the right notes with that particular lead.
Based on your company's knowledge of the client specific preferences, you can feasibly create a unique marketing message with a direct mail service that can produce better results from your mailings. Variable data printing also helps eliminate costly set up fees and wasteful overruns.
www.bigtimepromos.com
In this day and age, people are being hit with marketing messages from all different angles. Whether it's from their mail box, their inbox, television or radio, the average consumer has a lot of options to choose from. Many business's challenge is to make their marketing messages more targeted and directed toward the needs and wants of their ideal consumer.
One of the tools that is most valuable to commercial printers in helping their customers achieve better results is personalization. Personalization is a large factor in whether or not a recipient will take action on a piece of direct mail. The more targeted a message is, the greater the chances that the marketing message will result in conversions.
Variable data printing can help create customized messages that speak to the recipient. It allows your printer to adjust the messaging on your mail piece in several different areas. These changes can include:
Changing the salutation, name and address on each piece of mail. This is the most basic level of variable data printing.
Changing images on the marketing piece. For example, automotive companies may send a certain image of a car to buyers over 40 and a separate image to buyers under 40 to appeal to their different taste in cars.
Changing the text-based on a group of addresses. This feature is very effective to target marketing messages toward specific demographics. For example financial services companies may wish to send mail pieces about college savings to young parents and messages about retirement savings to older professionals.
Changing multiple variables on the same piece of marketing material to create a fully customized message. Layout, images and text can all be individualized with variable data printing to hit the right notes with that particular lead.
Based on your company's knowledge of the client specific preferences, you can feasibly create a unique marketing message with a direct mail service that can produce better results from your mailings. Variable data printing also helps eliminate costly set up fees and wasteful overruns.
www.bigtimepromos.com
Friday, April 12, 2013
Three Cornerstones of a Successful Automotive Marketing Campaign
Competition in the automotive industry has only gotten fiercer. To survive, you always have to be a step ahead. That means taking proactive measures to put your car dealership out there in the open with the use of established car marketing techniques.
With the evolution of technology these days, you can easily summon a whole army of digital tools and techniques to work for you and your goals. However, it is important that your strategy begins from a solid core where all your moves must hinge on. This is where the three cornerstones of automotive marketing come in.
First, the Market. When you talk about your market, you talk about understanding it more so as to be more responsive to its needs and beat your rivals. Your customers are definitely your main concern. Who are they and can they afford your cars? How do they make buying decisions? What do they want and not want? Your competitors are, of course, another highly substantial concern. See what brands, makes and models they carry and what services they offer. What are their strengths and loopholes? How about their prices? When you know the answers to these and other related questions, you can position yourself better against them.
Now focus on your own dealership. What are your own strengths and weaknesses? What can you give your customers that your competitors can’t? How can you improve the services you already have? How can you create other services and what must these be? Do you have the money to expand your stocks?
Second, the Plan. This is where you make a blueprint of your objectives as well as the steps you intend to take to reach them. Gather your marketing staff and conduct a brainstorming of ideas on how to pursue your goals. Target your market’s emotions and make an appropriate plan. It is said that emotional marketing, or marketing that capture’s people’s emotions, is most effective. How important is it for your customers to get personalized service from their car dealer? If they think it’s that important, they would probably prefer a local rather than national dealership. The point is, make a plan and tie it to classic SMART goals – Specific, Measurable, Attainable, Realistic and Timely.
Third, the Technique. This is where you identify the marketing tools and tactics that you will be using to get your plan into action. For example, you know that most people spend a lot of time on the Internet before purchasing a car. They research on available brands and models and will even find tips on how they can get better deals. The most important thing you need to learn from this is that the Internet is a powerful tool, in fact, one of the most powerful tools, that you can use to market your car dealership. Therefore, tap it from all sides. automotive direct mail, traditional marketing, find techniques that work to inch you closer to your goals. You can have the best plan and results in mind, but unless your tools are effective, they will not be substantially useful.
In the end, it all boils down to one thing – consistency of implementation. As long as you remain committed to your goals, success will be at hand. Do not stop innovating, and make sure to employ an evaluation program to determine which aspects of your campaign are effective and must be developed further, and which must be improved or discarded.
Thursday, April 11, 2013
The Many Advantages of Automotive Direct Mail | Direct Mail Automotive
The Many Advantages of Automotive Direct Mail
Statistics indicate that about 73% of automobile buyers respond to automotive direct mail. This number far exceeds the many other sources of marketing promoted nowadays. In fact, there isn’t a better way to boost sales than to market your goods and services through direct mail. A mailer that’s clear in its content and is successful in reaching its targeted audience is far more effective than wasting time and energy on resources that do not always guarantee results. Besides, unlike other forms of marketing, people relate to a campaign when they get to actually feel and see the mailer in their hands.
So if you are looking to announce the arrival of a new model, launch lead generation campaigns like pre-approved credit score mailers, send service reminders, or send bankruptcy mailers, make sure you employ the services of an automotive direct mail marketing company such as BigTimePromos.com
Another advantage of direct mail advertising is that there is a control over the response tracking system. When companies send a limited number of brochures and pamphlets to customers, they can track down the success of their campaign by tracking the response, unlike advertising on television or radio where it’s difficult to track down the number of people who saw your ad. A dealership owner, who is unable to trace back the efficiency of his campaign, is sure to lose money on campaigns that sink without a trace.
Thanks to direct mail marketing it’s now easy and quick to send customers automotive direct mail new car mailers; automotive direct mail used care mailers; automotive event mailers etc.
And if you are looking to get a better ROI, make sure you deal with a service provider who can offer you more for your money, since these providers offer price breaks with an increase in volume. Also, deciding on the ideal mailing list is important, so is deciding on the content of the mail piece itself. You could choose from an envelope mailer, a self mailer, or even mailers that contain a key, credit card or something special. You name it,BigTimePromos.com is here to assist you in every aspect of your Automotive Direct Mail Campaign.
However, it’s very important to choose a service provider with care. Make sure to choose a direct marketing mailing company that’s in compliance with legal requirements. The right service provider should be able to enthuse you with their ideas, rather than bore you out by being negative about your campaign or even the competition. The automotive direct mail company should be able to get a sense of your needs and find ways to incorporate those needs into your marketing campaign. BigTimePromos.com will ensure that every aspect of your automotive campaign is not only up to par with us but with you as well. We will tailor your needs, wants and desires to ensure your company success. After all it’s you who make us better!
Monday, April 8, 2013
Saturday, April 6, 2013
Hit ‘em where it hurts with an Automotive Direct Mail campaign
Want to reach out to new customers and tell them about the fabulous products you make, the wonderful services you have to offer, and the general all-round brilliance of your business? In the current climate, with many companies struggling for business, a bold approach is often the best.
This is no time to sit back you need to be thinking of the future by using a Direct Mail campaign. Consider Direct Mailing as your medium and reach out to a specific client base, use Direct Mail to sell your services and your products.
You won’t drum up new business sat waiting for new sales leads, be proactive with a Direct Mail solution. Tell new customers who you are, grab their attention, and let Direct Mail work wonders on your behalf.
You won’t drum up new business sat waiting for new sales leads, be proactive with a Direct Mail solution. Tell new customers who you are, grab their attention, and let Direct Mail work wonders on your behalf.
Ways to use Automotive Direct Mail
Be imaginative with a Automotive Direct Mail campaign and there are many ways you can capture the imagination of your target audience. One of the most popular uses of Automotive Direct Mailing is to pop envelopes in the post that contain product magazines or your latest offers. Would customers take the time to open envelopes delivered as part of a Automotive Direct Mail campaign though? Is there a chance they could toss them straight them straight into the bin?
Why not send leaflets as part of the Automotive Direct Mail solution, or have flyers delivered instead. They’re high impact products that say it as it comes, they’ll get your message across to the masses. Then again, you might want to send Automotive Direct Mail in clear poly-wrap packages that protect their contents. Customers can clearly see what’s inside using this method and their appetite is firmly whetted.
Make them feel wanted
Reach out to a new customer base with Automotive Direct Mailing and you want to sell your services in the best possible light. Sure, you need to be forthright with the Automotive Direct Mail but you also need to make your customers feel wanted, there’s a greater chance they’ll buy something from you if they do.
In essence when your Automotive Direct Mail lands on their doorstep a customer should be given the impression they will benefit from your services, or their life will be enhanced somehow if they buy the products you sell.
Friday, April 5, 2013
Things you got to know about Automotive Direct Mail
Things you got to know about Automotive Direct Mail
It is sensibly true that people barely pay attention to the ads in newspapers, radio, magazines and television these days. Though different marketing techniques come and go, the only method which is preferred for all times is the direct mail marketing technique. And among the different types of direct mail,Automotive Direct Mail is the most commonly read and responsive type. It has been reported that about 73% of automotive buyers respond to Automotive Direct Mail. None of the other advertising means let you target the right customers like an Automotive Direct Mail campaign. Here in this method, you can target specific customers with a multiple variable data list by using their credit score, buying habits, and much more. Automotive Direct Mail is the only method of advertising that lets you target your customers directly the way you want. Any Automotive Dealership will find success by using Automotive Direct Mail marketing.
There are several advantages to using this type of marketing for the automotive business. One advantage among them is that the campaign can fit in with any kind of budget you have. Automotive Direct Mail is very effective to use and supports your business by providing you a cost effective method to bring in more clients. Most of the dealerships dealing with Automotive Direct Mail are offering price breaks with an increase in volume. Therefore, if you mail a saturation campaign you receive more pieces and you can save more per piece. Automotive Direct Mail, if used in a proper way with a well researched planand a precise execution; you can enjoy and see a much higher ROI. With this type of marketing, the list of customers is much more than just a way to reach the audience. Deciding on the content of the mail piece is as equally as important as finding and selecting the best mailing list for the over all campaign. You can decide whether the Automotive Direct Mail campaign is an envelope mailer, a self mailer, a key mailer, credit card mailer, 8-page mailer, postcard mailer or you may even diversify and do a combination of them.
Automotive direct mail campaigns can be simple as a 6′ x 9′ postcard or as complex as a multi-part letter. Another best advantage with Automotive Direct Mail is that it is flexible and it can support all of your marketing goals. Let it be a lead generation program for potential customers or a service reminder to existing customers, Automotive Direct Mail will produce results. This method can also be best used for new model announcements, lead generation campaigns, customer rewards/loyalty programs, inventory updates and service reminders. Most of the automotive dealerships using Automotive Direct Mail consider it as a dynamic and versatile marketing tool. If well researched and planned, then there would be no other marketing tool to be as effective as Automotive Direct Mail.
Thursday, April 4, 2013
Big Time Promos: Big Time Promos April Newsletter
Big Time Promos: Big Time Promos April Newsletter: Big Time Promos April Newsletter
Being Consistent with Automotive Marketing
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