Three Cornerstones of a Successful Automotive Marketing Campaign

Competition in the automotive industry has only gotten fiercer. To survive, you always have to be a step ahead. That means taking proactive measures to put your car dealership out there in the open with the use of established car marketing techniques.

With the evolution of technology these days, you can easily summon a whole army of digital tools and techniques to work for you and your goals. However, it is important that your strategy begins from a solid core where all your moves must hinge on. This is where the three cornerstones of automotive marketing come in.

First, the Market. When you talk about your market, you talk about understanding it more so as to be more responsive to its needs and beat your rivals. Your customers are definitely your main concern. Who are they and can they afford your cars? How do they make buying decisions? What do they want and not want? Your competitors are, of course, another highly substantial concern. See what brands, makes and models they carry and what services they offer. What are their strengths and loopholes? How about their prices? When you know the answers to these and other related questions, you can position yourself better against them.

Now focus on your own dealership. What are your own strengths and weaknesses? What can you give your customers that your competitors can’t? How can you improve the services you already have? How can you create other services and what must these be? Do you have the money to expand your stocks?

Second, the Plan. This is where you make a blueprint of your objectives as well as the steps you intend to take to reach them. Gather your marketing staff and conduct a brainstorming of ideas on how to pursue your goals. Target your market’s emotions and make an appropriate plan. It is said that emotional marketing, or marketing that capture’s people’s emotions, is most effective. How important is it for your customers to get personalized service from their car dealer? If they think it’s that important, they would probably prefer a local rather than national dealership. The point is, make a plan and tie it to classic SMART goals – Specific, Measurable, Attainable, Realistic and Timely.

Third, the Technique. This is where you identify the marketing tools and tactics that you will be using to get your plan into action. For example, you know that most people spend a lot of time on the Internet before purchasing a car. They research on available brands and models and will even find tips on how they can get better deals. The most important thing you need to learn from this is that the Internet is a powerful tool, in fact, one of the most powerful tools, that you can use to market your car dealership. Therefore, tap it from all sides. automotive direct mail, traditional marketing, find techniques that work to inch you closer to your goals. You can have the best plan and results in mind, but unless your tools are effective, they will not be substantially useful.

In the end, it all boils down to one thing – consistency of implementation. As long as you remain committed to your goals, success will be at hand. Do not stop innovating, and make sure to employ an evaluation program to determine which aspects of your campaign are effective and must be developed further, and which must be improved or discarded.